高质量画册一般应用于大企业的企业宣传、高质量的产品目录(如服装、表业手饰、高质量家具等)、及一些地区名胜介绍等等,正所谓高质量,除是内容图文设计高水平之外,还要从画册形式、材质及工艺水平入手。
High quality picture albums are generally used in enterprise publicity of large enterprises, high-quality product catalogues (such as clothing, watch decoration, high-quality furniture, etc.), and introduction of scenic spots in some regions. The so-called high quality is not only the high level of content graphic design, but also the form, material and technology level of picture albums.
是图文的设计,高质量画册的图片是高精的,想想如果排版及材质工艺都很好了。但一张张低质量的图片,又如何能显得出高质量呢?所以整个设计是高格调的。
The first is the graphic design. The pictures of high-quality album are high-precision. Think about if the typesetting and material technology are very good. But how can low-quality pictures show high quality? So the whole design is high style.
再有就是材质。一本高质量画册,给人的感觉一定是非常有质感,非常精致的。所以不管是封面裱皮还是衬纸及内纸,一定要采用特种纸。具体用什么样的特种纸,要看具体的内容而定。也就是说材质的风格要适合内容表达意思,以求达到浑然一体。
Another is the material. A high-quality picture album must be very textured and exquisite. Therefore, whether it is cover mounting, lining paper and inner paper, special paper must be used. What kind of special paper to use depends on the specific content. In other words, the style of material should be suitable for the content to express meaning, so as to achieve unity.
另外,印刷及后道加工工艺也非常重要。就印刷来说,除了力求达到设计效果之外,一般来说,设计时都是以四色来基础的。如果成本许可以情况下,根本具体内容,可增加印金印银等。在适当的情况下,大面积的印金印银,会让画册增色不少。在工艺方面,一般都是在封面入手的。可根据具体情况,做一些烫金烫银、UV、击凸击凹、磨砂、压纹等工艺。以力求工艺使整个封面起来画龙点睛的作用。
In addition, printing and post-processing technology is also very important. As far as printing is concerned, in addition to striving to achieve the design effect, generally speaking, the design is based on four colors. If the cost permits, the specific content can be added, such as printing gold and silver. Under appropriate circumstances, a large area of gold and silver printing will add a lot to the album. In terms of technology, we usually start with the cover. According to the specific situation, we can do some processes such as bronzing, silver ironing, UV, convex and concave striking, sanding, embossing and so on. Strive to make the whole cover the finishing touch.
综合种种,高质量画册相关要素有很多,具体如何制作要看具体情况而定。
Comprehensive, there are many related elements of high-quality album. How to make it depends on the specific situation.
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