很多企业或产品对外介绍，都会配有一本宣传册，里面会有各种彩色的文字或图形去吸引眼球。那么，确定宣传册印刷色序的一般原则有哪些？
济南宣传单页印刷厂为你介绍下。
Many companies or products are introduced to the public with a brochure containing various colored text or graphics to attract attention. So, what are the general principles for determining the color order of brochure printing? Jinan Propaganda Sheet Printing Factory will introduce you.
1、根据原稿的内容和特点确定宣传册印刷色序。一般以暖色调为主的宣传册印刷品，如人物画等先印红、后印青;
1. Determine the color sequence for brochure printing based on the content and characteristics of the original manuscript. Generally, brochures printed in warm colors, such as figure painting, are printed in red before being printed in blue;
2、以文字和黑色实地为主的宣传册印刷品，广州普睿特宣传册印刷色序一般采用青、品红、黄、黑。但不能在黄色实地上宣传册印刷黑色文字及图案，因为黄色油墨粘度小，黑色油墨粘度大，容易产生逆套印现象，造成黑色油墨印不上或印不实;
2. Brochure printing materials mainly consist of text and black on site. The color sequence for Guangzhou Puruite brochure printing generally adopts cyan, magenta, yellow, and black. However, it is not possible to print black text and patterns on yellow brochures, as yellow ink has a low viscosity and black ink has a high viscosity, which can easily cause reverse overprinting, resulting in black ink not being able to print or not being solid;
3、宣传册印刷根据网店覆盖面积的大小确定宣传册印刷色序，一般情况下，网点覆盖面积小的先印，网点覆盖面积大的后印;
3. Brochure printing determines the color sequence of brochure printing based on the size of the online store's coverage area. Generally, those with small network coverage areas are printed first, while those with large network coverage areas are printed later;
4、根据平网和实地排列宣传册印刷色序。宣传册印刷品有平网和实地时，为获得好的宣传册印刷质量，避免纸张交接过程中产生蹭脏问题，使实地平服、墨色鲜艳厚实，一般先印平网图文，后印实地
4. Arrange the color order of the brochure printing according to the flat screen and on-site arrangement. When there are flat screen and on-site printed materials for promotional brochures, in order to achieve good printing quality and avoid the problem of scratches and dirt during the paper handover process, and to make the on-site materials smooth and the ink bright and thick, it is generally necessary to first print flat screen images and text, and then print on-site
5、根据机型列宣传册印刷色序。单色机和多色机由于叠印状态不同（前者为湿叠干，后者为湿叠湿），宣传册印刷色序的安排也有所不同，一般情况下，单色机和双色机的宣传册印刷色序以明暗色相互交替为宜，四色宣传册印刷机一般先印暗色，后印亮色
5. Print the color sequence of the brochure according to the model. Due to the different printing states between monochrome and multi-color machines (the former is wet stacked dry, while the latter is wet stacked wet), the arrangement of the color sequence for brochure printing is also different. Generally, the color sequence for brochure printing between monochrome and bicolor machines should be alternating between light and dark colors. Four color brochure printing machines generally print dark colors first and then bright colors
6、根据纸张的性质排列色序。各种纸张的平沉滑度、百度、纤维松散度、表面强度和吸墨性不同，对于吸墨性好的纸张，先印暗色，后印亮色；对于吸墨性差的纸张，先印亮色，后印暗色，因为像黄墨这样的亮色油墨可以遮盖掉毛、掉粉等纸张缺陷。在炎热的夏天，当用报纸印单色时，如果遇到纸张含水量不均匀，褶皱不平整，纸张表面强度差而引起纸张掉毛和掉粉等情况，可采用先印一道水的措施;
6. Arrange the color order according to the properties of the paper. The smoothness, density, fiber dispersion, surface strength, and ink absorption of various types of paper vary. For paper with good ink absorption, dark colors should be printed first, followed by bright colors; For paper with poor ink absorption, print bright colors first and then dark colors, because bright ink such as yellow ink can cover paper defects such as hair loss and powder loss. In the hot summer, when using newspapers to print single colors, if the paper has uneven moisture content, uneven wrinkles, and poor surface strength, which can cause hair and powder loss, the measure of printing a layer of water first can be adopted;
7、根据三原色油墨的明度排列广州普睿特宣传册印刷色序。油墨的明度反映在油墨的分光广度曲线上，反色率越高，油墨的明度越高。三原色油墨明度的排列顺序为黄、青、品红、黑。
7. According to the brightness of the three primary ink colors, arrange the printing color sequence of Guangzhou Pratt brochure. The brightness of ink is reflected in the spectral breadth curve of the ink, and the higher the inversion rate, the higher the brightness of the ink. The order of brightness of the three primary ink colors is yellow, cyan, magenta, and black.
After the brochure is designed, the printing color sequence must follow the process principles in order to produce exquisite effects. Come to our website if you have any needs https://www.sdhzyw.com Consult and understand!
