宣传单页的设计有以下几类:
The design of leaflet page includes the following categories:
1、单片式
1. Monolithic
单片式是一种简易的印刷宣传品,单片为32开、16开较多,因为此尺寸携带方便,也经济实惠。单片的保存期不长,适应于快速和短期性的广告宣传。
Monolithic is a simple printed promotional material. Monolithic size is 32 carats and 16 carats more, because this size is convenient to carry and economical. The shelf life of a single piece is not long, and it is suitable for fast and short-term advertising.
2、书刊式
2. Book style
书刊式是对商品做直接介绍的一种宣传印刷品,一般是通过产品拍成照片直接向消费者展示,产品内容介绍可详尽。通常以多页形式装订成册,与已知编排形式相似,但比已知形式更具有特色和个性。大部分采用四色印刷,设计规格一般为16开。
The book style is a kind of publicity print that directly introduces commodities. Generally, it is shown to consumers directly by taking pictures of products. The product content can be detailed. It is usually bound into a book in the form of multiple pages, similar to the known format, but more distinctive and personalized than the known format. Most of them are printed in four colors, and the design specification is generally 16 carats.
3、手风琴式
3. Accordion style
通常以折页形式为较多,大部分采用四色印刷,设计规格一般为6开6折、8开2折或4折、16开2折或3折,中间内容视产品特点而定。设计要尽量精致美观,展示的产品应选择角度,力求逼真和清晰,字体清秀,色调与内容和谐,以增加客户购买力为目的。
It is usually in the form of folding pages, most of which are printed in four colors. The design specifications are generally 6-fold, 8-fold, 2-fold or 4-fold, 16-fold, 2-fold or 3-fold. The middle content depends on the product characteristics. The design shall be as delicate and beautiful as possible, and the products displayed shall be selected from the perspective to be realistic and clear, the font shall be beautiful, and the color and content shall be harmonious, so as to increase the purchasing power of customers.
4、插袋式
4. Bag type
为了放置多种产品样张而设计成内袋式的一种样本,便于查阅和携带。
A sample designed as an inner bag for placing a variety of product samples, which is convenient for reference and carrying.
宣传单页印刷中的注意事项有以下几点:
The following points should be noted in the printing of leaflets:
①单页跨页印刷时,要求规格统一,色调一致;跨两页以上的,以中间一页色调为印刷基准。
① When single page and double page printing, the specification and color shall be uniform; If it spans more than two pages, the tone of the middle page shall be taken as the printing benchmark.
②贴数多,按顺序印刷。
② The number of stickers shall be large and printed in sequence.
③在同页面印刷时,如不能保持全色调统一时,可考虑局部印刷。
③ When printing on the same page, partial printing can be considered if full color uniformity cannot be maintained.
④宣传单页印刷时,尽量避免用辅助材料,以保证印刷质量。
④ When printing leaflets, try to avoid using auxiliary materials to ensure printing quality.
纸张:常用可选择的纸张还有80g 、105g、128g、157g、200g、250g等。纸张的类型除铜版纸外尚可选择双胶纸及艺术纸印刷。
Paper: 80g, 105g, 128g, 157g, 200g, 250g and so on are commonly available. In addition to coated paper, you can also choose double offset paper and art paper for printing.