As the communication medium of words and information, color design printing is loved by many enterprises. It is a common marketing tool used by most enterprises, especially for enterprises with low marketing expenses. Picture books support the expectations of enterprises. According to these functions, as a different plasmid vector, the basic laws of the universality of color design printing can be summarized as the following eight.

1、赋予彩色设计印刷灵魂

1. Endow color design and printing with soul

取得成功非不经意。的彩色设计印刷常有一个的生命，也就是说是气质，一般根据版式设计、创意文案表述来构建。彩色设计印刷和拙劣彩色设计印刷中间的区别，不仅取决于室内设计师水准或用料的高矮，更加重要的是方案策划逻辑思维。

Success is not accidental. The color design and printing of often has a life, that is, temperament, which is generally constructed according to layout design and creative copywriting. The difference between color design printing and poor color design printing depends not only on the level of interior designers or the height of materials, but also on the logical thinking of scheme planning.

2、见识定高矮。方案策划决策彩色设计印刷水准胜负，好看的设计方案仅仅对实行的一种性规定。用好看是否考量彩色设计印刷高矮是舍本求末的作法，观念才算是彩色设计印刷的使用者更应深入的。彩色设计印刷生命是公司（知名）生命的提炼出升化，彩色设计印刷气场与公司（知名）气场应一脉相承，彩色设计印刷胜在观念，赢在方案策划，高在设计方案。

2. See your height. The scheme planning decides whether the color design printing level will win or lose, and the good-looking design scheme is only a kind of regulation for implementation. Whether to consider the height of color design and printing with good-looking or not is a practice of seeking the end at the cost of the basics, and the concept is what the users of color design and printing should be more in-depth. The life of color design and printing is the refining and upgrading of the life of the company (well-known brand). The gas field of color design and printing should come down in one continuous line with that of the company (well-known brand). The victory of color design and printing lies in concept, scheme planning and design scheme.

3、逻辑、串珠引线

3. Logic, beaded lead

彩色设计印刷方案策划全过程时要塑造“整分”逻辑思维，一个彩色设计印刷整体观，一个观念表述，一个总体形象营造，这些。再此整体观具体指导下，开展静脉注射填肉，将企业介绍、公司过程、产品简介等内容分层键入。

During the whole process of color design and printing scheme planning, we should shape the "integration" logical thinking, an overall view of color design and printing, an idea expression, and an overall image building. Under the specific guidance of this holistic view, carry out intravenous meat filling, and type the enterprise introduction, company process, product introduction and other contents in layers.

4、有头有脸、形象显出

4. Have a head and a face and show the brand image

面子是关于形象的。专辑的“头”和“脸”主要体现在封面和里面的整体风格上。专辑的封面和整体设计风格将给读者一个直观的印象，尤其是当许多专辑相互竞争时。

Face is about image. The "head" and "face" of the album are mainly reflected in the overall style of the cover and inside. The cover and overall design style of the album will give readers an intuitive impression, especially when many albums compete with each other.

5、眉清目秀、大有看头

5. Beautiful and attractive

每个人都不一样，企业也不一样。这张专辑应该以艺术的形式向读者传达这一“特色”——不流行的东西更有吸引力。在相册页面的内容处理中，可以参照“三点式一”的操作方法，即发现差异(difference)、构架交流点(受众兴趣)、具体表达点(具体表达材料)，并通过创意方式将这三点联系起来。

Everyone is different, and so is the enterprise. This album should convey this "feature" to the readers in the form of Art - unpopular things are more attractive. In the content processing of photo album pages, you can refer to the operation method of "three points one", that is, finding differences, structuring communication points (audience interests), and specific expression points (specific expression materials), and connect these three points through creative ways.

6、图文并茂，赏心悦目

6. Both pictures and texts are pleasing to the eye

相册应该有图片和文章。图片和文档之间的关系不是鸡和蛋之间的关系，而是伴随和互补的关系。根据经验，两者之间的协调主要取决于造物主本人。如果文案占地位，图片很可能与文案相匹配，而图片则处于从属地位。

Photo albums should have pictures and articles. The relationship between pictures and documents is not the relationship between chicken and egg, but an accompanying and complementary relationship. According to experience, the coordination between the two mainly depends on the creator himself. If the copy is dominant, the picture is likely to match the copy, while the picture is in a subordinate position.

7、图片精挑、匹配为要

7. Fine selection and matching of pictures

高质量彩色设计印刷用“图”讲究，不单指图片漂亮与否，而指图片要与彩色设计印刷自身相匹配。请求图片选用要契合彩色设计印刷本身特质，这里对彩色设计印刷设计者的认知才能提出了较高的请求。图片可以充沛表达信息，精度足够，与文案配适宜当，即契合美观规范。

The "picture" used for high-quality color design printing is particular, which not only means whether the picture is beautiful or not, but also means that the picture should match the color design printing itself. It is required that the selection of pictures should conform to the characteristics of color design and printing. Here, a higher request is made for the cognitive ability of color design and printing designers. Pictures can fully express information, with sufficient accuracy, and are appropriate to the copy, that is, they conform to the aesthetic norms.

8、内容为先、材质恰当

8. Content first, proper material

彩色设计印刷以内容为重，方式次之。在材质和工艺的选择上，要根据用处、表现、设计、本钱等几方面综合思索。关于大多数企业而言，彩色设计印刷制造要以适宜为准绳。如业务员开辟市场所用彩色设计印刷若形大致重，无疑是为本人找费事，非明智选择。费用充足，特殊场所运用，有特殊目的的彩色设计印刷另当别论。

Color design printing focuses on the content, followed by the way. In the selection of materials and processes, we should comprehensively consider the use, performance, design, cost and other aspects. For most enterprises, color design, printing and manufacturing should be based on suitability. If the color design and printing used by the salesman to open up the market are roughly heavy, it is undoubtedly a trouble for me and a unwise choice. The cost is sufficient, and the color design printing with special purpose is another matter.