宣传单页是对事先选定的对象直接实施广告，广告接受者容易产生其他传统媒体无法比拟的优越感，使其更自主关注产品，一对一地直接发送，可以减少信息传递过程中的客观挥发，使广告效果达到化，不会引起同类产品的直接竞争，有利于中小型企业避开与大企业的正面交锋，潜心发展壮大企业。可以自主选择广告时间、区域，灵活性大，更加适应善变的市场。
The leaflet page directly advertises the pre selected objects. The advertisement recipients are likely to have a sense of superiority unmatched by other traditional media, so that they can pay more independent attention to the products and send them directly one-to-one, which can reduce the objective volatilization in the process of information transmission, maximize the advertising effect and will not cause direct competition of similar products, It is conducive for small and medium-sized enterprises to avoid the positive confrontation with large enterprises and concentrate on developing and expanding enterprises. You can choose the advertising time and area independently, which is more flexible and more adaptable to the changeable market.
企业宣传册通常要体现企业的企业精神、企业文化、企业发展定位、企业性质等。是以形象为主、产品为辅；企业产品宣传册的设计要体现产品的功能、特性、用途、服务等，从企业的行业定位和产品的特点出发进行设计，对产品或服务本身进行主要的宣传。
Enterprise brochures usually reflect the enterprise spirit, enterprise culture, enterprise development orientation, enterprise nature, etc. Focus on image, supplemented by products; The design of enterprise product brochures should focus on reflecting the functions, characteristics, uses and services of the products, design from the industry positioning of the enterprise and the characteristics of the products, and mainly publicize the products or services themselves.
竞争的日趋激烈，企业为增强企业市场竞争力、巩固实力，纷纷开始意识到进行对外宣传的重要性，宣传册就是重要的表现形式之一。企业宣传的优点在于：不需要传统业务员的长篇叙述，用直观、综合的方式把企业及产品信息传达给客户，使客户在短时间内对企业及产品有的了解，进而产生兴趣，终促成合作。
With the increasingly fierce competition, enterprises begin to realize the importance of external publicity in order to enhance their market competitiveness and consolidate their brand strength. Brochures are one of the most important forms of expression. The advantage of enterprise publicity is that it does not need the long narration of traditional salesmen, and transmits the enterprise and product information to customers in the most intuitive and comprehensive way, so that customers can have a comprehensive understanding of the enterprise and products in a short time, generate interest and finally promote cooperation.
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