海报印刷在我们的日常生活中随处可见，只是有的海报印刷的方式不同，主要电影海报、公益类海报、文化类海报、商业海报等、这些海报需要用途不一样，所以需要的尺寸也是尽不相同的，根据不同的尺寸选择印刷方式也是不一样，虽然印刷方式不同，那么在选择文字和图片上需要注意几个要点。

Poster printing can be seen everywhere in our daily life, but some posters are printed in different ways, such as movie posters, public welfare posters, cultural posters, commercial posters, etc. these posters need different purposes, so the required sizes are also different. The selection of printing methods according to different sizes is also different. Although the printing methods are different, it is better to choose There are several key points in choosing words and pictures.

海报文字设计要富有创造性。海报设计要敢于创新，敢于出奇，根据作品主题的要求，突出文字设计的个性色彩，创造出与众不同的独特的字体，给人以别开生面的感受。设计时，要从文字的形态特征与组合上进行想办法，使其外部形态和内在的含义相吻合，唤起人们对此美好的感受。

Poster text design should be creative. Poster design should dare to innovate, dare to be extraordinary, according to the requirements of the theme of the work, highlight the personality color of the text design, create a unique font, give people a fresh feeling. When designing, we should try to find a way from the morphological characteristics and combination of words, so as to make the external form match the internal meaning, and arouse people's good feelings about it.

海报文字设计要给人新鲜感。文字的主要功能是向阅读者传达作者的想法和各种信息，要达到这一目的，海报必须给人以清新的视觉印象。但在进行海报中的文字设计时也避免繁杂、零乱，要让人容易记住，易懂，易认，不能和整个作品的风格特征冲突。

Poster text design should give people a sense of freshness. The main function of words is to convey the author's ideas and various kinds of information to readers. To achieve this goal, posters must give people a fresh visual impression. However, when designing the text in the poster, we should avoid being complicated and disorderly. It should be easy for people to remember, understand and recognize, and should not conflict with the style characteristics of the whole work.

海报文字要有协调美、组合美。平面海报中如果文字排列组合的不得当，拥挤杂乱，缺乏视线流动的顺序，就会影响文字的美感，也不利于人们有效的阅读，这样就难以产生良好的视觉排列效果，关键在于找出不同字体之间的内在联系，对其不同的对立因素进行和谐的组合，不但要保持各自的个性特征，还要有整体的协调感，对比可以从字体风格、大小、方向、明暗等方面进行；同时，还要考虑到人们的阅读习惯，根据大众的阅读顺序，满足人们的阅读需求，终达到海报的目的。

The poster text should have the beauty of coordination and combination. In plane posters, if the words are arranged and combined improperly, crowded and disorderly, and lack of the sequence of sight flow, it will affect the aesthetic feeling of the words, and it is not conducive to people's effective reading, so it is difficult to produce a good visual arrangement effect. The key is to find out the internal relationship between different fonts, and make a harmonious combination of their different opposite factors, so as to not only maintain their own individuality At the same time, we should also consider people's reading habits, according to the public's reading order, meet people's reading needs, and finally achieve the purpose of posters.

                                                

还有一个图片，设计海报时对图片的选择可以是成败的关键，图片在海报设计中的作用是简化信息，避免过于复杂的构图。

There is also a picture. The choice of pictures in poster design can be the key to success. The role of pictures in poster design is to simplify information and avoid too complicated composition.

在海报图片选择应有时，应从以下几个方面考虑

When choosing poster pictures, we should consider the following aspects

图片数量：对大多数广告作品来说，图片运用的多少，其传播效果绝 对不同，一两幅质量高精的图片，形象鲜明突出，一阵见血地突出主题，可以一当十，而超过两个图片之后产生的视觉冲击力相对减弱，画面气氛显得平淡。

Number of pictures: for most advertising works, the number of pictures used is absolutely different in their communication effect. One or two high-quality pictures can highlight the theme vividly and vividly, and the visual impact after more than two pictures is relatively weakened, and the picture atmosphere is flat.

图片面积：图片面积大小选择取决于图片在版面中的中要性。大面积图片往往用来渲染气氛，可以产生较强的冲击力。尤其是室外大型的广告招贴，更需要形象生动的图片来抓住读者的视线，以达到瞬间传达信息的目的。

Image area: the choice of image area depends on the importance of the image in the layout. Large area pictures are often used to render atmosphere, which can produce strong impact. In particular, outdoor large-scale advertising posters need more vivid pictures to catch the reader's attention, so as to achieve the purpose of instant communication.

图片创意：图片创意要体现海报的主题思想，并要有艺术构思，同时能考虑人们习惯和感情因素，使海报内容与广告形式达到完善统一，从而感染读者和引发共鸣。

Picture creativity: picture creativity should reflect the theme of the poster, have artistic conception, and consider people's habits and emotional factors, so as to make the poster content and advertising form perfect and unified, so as to infect readers and arouse resonance.

海报印刷也是一种宣传力量的方法，只有在设计上达到一定的效果才能更能吸引更多的关注，只有注意以上几点，那么我们所设计出来的好的印刷品才是好的。更有吸引力的。

Poster printing is also a way of propaganda power. Only when we achieve a certain effect in the design can we attract more attention. Only when we pay attention to the above points can we design a good print. More attractive.