宣传单页画册包含的内涵非常广泛，对比一般普通的书籍来说，宣传册设计不但包括封面封底的设计，还包括环衬、扉页、内文版式等等。宣传册设计追求一种整体感，对于设计者而言，需要具备一种把握力。从宣传册的开本、字体选择到目录和版式的变化，从图片的排列到色彩的设定，从材质的挑选到印刷工艺的求新，都需要做整体的考虑和规划，然后合理调动一切设计要素，将他们有机地融合在一起，服务于内涵。了解了宣传册，就一起再来了解一下宣传册的制作流程了。

Leaflet album contains a wide range of connotations. Compared with ordinary books, the design of leaflet not only includes the design of cover and back cover, but also includes the ring lining, title page, text layout and so on. Brochure design pursues a sense of wholeness. For designers, they need to have a grip. From the format and font selection of brochures to the changes of catalogue and layout, from the arrangement of pictures to the setting of colors, from the selection of materials to the innovation of printing technology, we need to make overall consideration and planning, and then reasonably mobilize all design elements to organically integrate them and serve the connotation. After understanding the brochures, let's take a look at the production process of the brochures.

是前期准备阶段：在接受客户委托进行一个企业宣传册设计时，先要收集设计中所涉及的各种资料和参考的数据。这里面包括:对宣传对象的产品、市场、消费者的调查研究情况及调查数据的分析，以及设计制作宜传册的企业识别商标、字体、标准色等设计技术资料。

The first is the preliminary preparation stage: when we accept the client's entrustment to design an enterprise brochure, we should first collect all kinds of information and reference data involved in the design. This includes: the analysis of the investigation and Research on the products, market and consumers of the publicity objects and the investigation data, as well as the design and production of enterprise identification trademarks, fonts, standard colors and other design technical materials that should be passed on.

                          

其次就是要确定宣传单页画册的开本尺寸和草图通过与企业的交流和沟通。确定宣传册的开本形式及尺寸大小，印刷材料的选择，印刷数量等。再以草图的形式进行勾勒。

Secondly, it is necessary to determine the format size and sketch of leaflet album through communication with enterprises. Determine the format and size of the brochure, the selection of printing materials, the number of printing, etc. Then it is outlined in the form of sketch.

第三点便是创意阶段的封面、封底设计宣传册的封面，应该具有强

The third point is that the cover and back cover design of the creative stage should have a strong influence on the cover of the brochure

烈的产品个性与企业形象。封底是宣传册的结尾，并与封面相呼应，形成统一的整体。

Strong product personality and corporate image. The back cover is the end of the brochure, and echoes with the cover to form a unified whole.

第四点则是创意阶段的内页编排内页与封面相比.相对较为柔和。内页一般运用现成的素材.进行连续设计，要有独特的个性，并以一定的艺术氛围来烘托主题，如果遇到图片比较多的便应该突出，要避免杂乱无章，在创意的时候必须经常与客户交换意见，对草图进行一些修改和调整然后进行定稿通过。

The fourth point is the arrangement of the inner page in the creative stage. Compared with the cover, the inner page is relatively soft. The inside pages usually use ready-made materials. For continuous design, they should have unique personality and a certain artistic atmosphere to set off the theme. If there are more pictures, they should highlight the key points. In order to avoid chaos, they must often exchange opinions with customers when they are creative, make some modifications and adjustments to the sketches, and then finalize them.

然后一点是技术制作阶段，需要根据将定稿的方案按照印刷要求在电脑上进行制作完成，然后再进行印刷。

The second point is the technical production stage, which needs to be completed on the computer according to the final plan and printing requirements, and then printed.

宣传单页画册的流程是非常重要的，一个精美的宣传册需要有很多所需要注意的事项，注意该注意的事项，才能做出好的宣传册。

The process of leaflet album is very important. An exquisite brochure needs a lot of things to pay attention to. Only by paying attention to the things that should be paid attention to, can a good brochure be made.