现在，大多数人对宣传单都不陌生，并且随着消费者审美的提高，单页的形式与内容也有了更多突破。可是，看似简单的宣传单页，为什么还会出现设计或印刷问题引起客户不满呢？也许问题出在以下5项细节上！接下来济南宣传单页印刷厂家为您讲解：

Nowadays, most people are familiar with leaflets, and with the improvement of consumer aesthetics, the form and content of single pages have also made more breakthroughs. However, why would the design or printing problems of seemingly simple leaflets cause customer dissatisfaction? Perhaps the problem lies in the following five details! Next, Jinan leaflet printing factory will explain to you:

【一】信息弄错了

【1】 Wrong information

宣传单重要的就是跟消费者传递某种信息，帮助商家在消费者心里树立某种形象。如果在设计中，将这些信息给忽略或者弄错，应该是大的问题。因此，在重要信息，如：联系方式，联系地址等的准确性上要予以检查，及时更正。除此之外，还要保证信息传达中不会引起歧义。

The important thing of the leaflet is to convey some information to consumers and help businesses establish a certain image in consumers' hearts. If these information are ignored or mistaken in the design, it should be a big problem. Therefore, the accuracy of important information, such as contact information and contact address, should be checked and corrected in time. In addition, it is also necessary to ensure that there is no ambiguity in the information transmission.

【二】出血忘记了

【2】 Bleeding forgotten

宣传单在设计的时候要预留出血，也是为了防止在成品完成切割以后丢失有效内容，影响裁剪程序所做的准备。关于这一点，在初设计的时候就应该严加强调。但在实践中，依然会有不少这样的问题出现。

When designing the leaflet, bleeding should be reserved, which is also to prevent the loss of effective content after the finished product is cut, affecting the preparation of the cutting process. This point should be emphasized in the initial design. But in practice, there are still many such problems.

【三】文字大意了

【3】 The text is careless

在设计单页的时候，有一些人会将全部注意力放在色彩的整体搭配，以及的排版上面，只注重“大局”，往往忽略细节。这也是为什么很多人拿到的单页以后发现错别字连篇，甚很多文案内容语句都不通的原因。一般来说，这样的问题，是对“校对”环节的不够重视所导致。

When designing a single page, some people will pay all their attention to the overall color matching and layout, only focusing on the "overall situation", often ignoring the details. This is also why many people find many wrong words in the single page after they get it, and even many sentences in the copy are not clear. Generally speaking, such problems are caused by insufficient attention to "proofreading".

【四】制版错误了

【4】 The plate-making error

这还是体现了一个不仔细的问题。有时候客户和设计人员沟通是足够的，在设计上也达成了一致。但到印刷的环节上，还会出现制版错误，导致成品跟设计有较大的出入。所以，在印刷之前，相关人员一定要再三沟通确定细节，避免不要的损失。

This still reflects a careless problem. Sometimes it is enough for customers and designers to communicate and reach an agreement on design. However, when it comes to printing, there will also be plate-making errors, resulting in a large discrepancy between the finished product and the design. Therefore, before printing, the relevant personnel must repeatedly communicate and determine the details to avoid unnecessary losses.

【五】印刷色差了

【5】 The printing color is poor

出现印刷色彩问题的原因很多。例如，使用的耗材批次不同导致存在品质差异；所选择的油墨染料与纸张的搭配不当；或是油墨本身质量差，附着力不强等。

There are many reasons for printing color problems. For example, different batches of consumables used lead to quality differences; The selected ink dye is improperly matched with the paper; Or the ink itself is poor in quality and adhesion.

如果发生这样的问题，客户很难对设计的宣传单页买单，甚会损失店铺的美誉度。所以，针对这一点，一方面，在选购相关广告材料时一定要检查清楚，另一方面，要事先和客户沟通清楚相关的选材细节。更多相关内容就来我们网站https://www.sdhzyw.com咨询吧！

If such a problem occurs, it is difficult for customers to pay for the designed leaflet, or even lose the reputation of the store. Therefore, in view of this point, on the one hand, it is necessary to check clearly when purchasing relevant advertising materials, and on the other hand, it is necessary to communicate clearly with the customer in advance about the details of the material selection. Come to our website for more relevant content https://www.sdhzyw.com Ask!