1、外表要美观大方,显得很大气,让人感观上觉得很好。可能费用高一点,但效果是不容忽视的。
1. The appearance should be beautiful and generous, preferably appearing grand, making people feel good on the appearance. The cost may be higher, but the effect cannot be ignored.
2、要体现企业实力:样本画册本来就是用来宣传企业的,可以适当的去吹捧一下,可以把企业要执行、要研究发行产品先简单的介绍一下。当然更重要的是要体现企业实力和前景。
2. To demonstrate the strength of the enterprise: The sample brochure is originally used to promote the enterprise, and can be appropriately praised. It can briefly introduce the products that the enterprise needs to execute and research and release. Of course, it is more important to reflect the strength and prospects of the enterprise.
3、样本宣传册内页不要太多,太多内页人家看了会烦,保持在8-16页是的。有精华部分,该有的工艺都介绍在上面,重复太多起不到效果。
3. Don't have too many inner pages in the sample brochure. If you have too many inner pages, you may get annoyed. It's best to keep them between 8 and 16 pages. There are essence parts, and all the necessary processes are introduced above. Too many repetitions will not have the effect.
4、增加信息量,如果企业在一些网站或者在媒体上做宣传的话,那么要把贵公司在哪些大网站媒体做了网传写上去,这样有兴趣也可以直接去网站或看到电视媒体的时候会对贵公司记忆深刻一点,这就达到了宣传目的。
4. Increase the amount of information. If the company is promoting on some websites or media, it is necessary to write down which major websites and media your company has posted online. If you are interested, you can directly go to the website or watch TV media to have a deeper memory of your company, which achieves the purpose of promotion.
5、设计者可以采用一些直观、明确、对冲击力较强的文字和图案,从而达到吸引人眼球的效果。企业画册制作的全过程,其实相当于是提炼企业文化理念的全过程,而并非简易地叠加图片文本。它是一本能给人艺术感染,打动内心需求的企业画册,不再是单调的文字和生硬的图画。
5. Designers can use intuitive, clear, and impactful text and patterns to achieve eye-catching effects. The entire process of creating a corporate brochure is actually equivalent to the entire process of refining corporate cultural concepts, rather than simply overlaying image text. It is a business brochure that instinctively infects people with art and touches their inner needs, no longer just monotonous text and rigid drawings.
6、在设计制作企业宣传画册的时候,企业的文化的宣传是不可缺的部分,文化将企业理念有效的传递消费者,占领消费者的心智。
6. When designing and producing corporate promotional brochures, the promotion of the company's brand culture is an indispensable part. Brand culture effectively conveys the company's brand concept to consumers and occupies their minds.
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