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如何提升企业宣传单页的品格?

文章作者:华政印务 发布时间:2023-01-28 21
宣传单页的品格决定了设计的成败,如何提升宣传单页的品格,也是设计中的重要课题,从技术角度来看,我们可以找到一些原则:版式结构、宣传单页色调、宣传单页设计独特性等等,但是还是要提高设计者自身修养和见识,因为,设计工作更多的是一种创造性的思维方式。那么如何提升企业宣传单页的品格?济南宣传单页印刷厂家为您讲解几点。
The character of the leaflet determines the success or failure of the design. How to improve the character of the leaflet is also an important topic in the design. From a technical point of view, we can find some principles: layout structure, the color of the leaflet, the uniqueness of the leaflet design, and so on. But it is also necessary to improve the designer's self-cultivation and insight, because the design work is more of a creative way of thinking. So how to improve the character of the corporate leaflet? Jinan leaflet printing factory will explain some points for you.
宣传单页版式结构的处理?
How to deal with the layout structure of leaflets?
版式结构是宣传单页设计中的核心,选择不同的版式结构与宣传单页的内容密切相关,比如:在设计“企业宣传单页”时,我们先要了解的是行业特点和企业特色,其设计的结构既要体现行业特点,又要突出企业特色,从而,使设计的画出脱颖而出。在版式结构上的品格,要注意以下几方面。
The layout structure is the core of the leaflet design. The selection of different layout structures is closely related to the content of the leaflet. For example, when designing the "enterprise leaflet", we should first understand the industry characteristics and enterprise characteristics. The design structure should not only reflect the industry characteristics, but also highlight the enterprise characteristics, so that the design can stand out. Pay attention to the following aspects in the character of the layout structure.
宣传单页印刷设计的整体性和统一性?
Is the integrity and uniformity of leaflet printing design?
在宣传单页的设计中,往往容易出现版式结构的变化过多,前后缺乏关联性,使观者的视觉没有连续性,造成混乱感,从而影响宣传单页的品格,因此,当确定了宣传单页的基本版式结构后,一定不要有太大的变动,局部可以变化,这样,看似设计前后没有太大的变化,恰恰是这种不变的规律性,提高了宣传单页的整体性美感,这就好比我们阅兵的方阵一样,整体和统一会给我们震撼片
In the design of leaflets, it is often easy to have too many changes in the layout structure and lack of relevance before and after the design, so that the viewer's vision is not continuous, resulting in a sense of confusion, thus affecting the character of the leaflets. Therefore, when the basic layout structure of the leaflets is determined, it must not change too much, and local parts can change, so it seems that there is not too much change before and after the design, which is precisely the same regularity, It improves the overall aesthetic feeling of the leaflet, which is just like the square array of our military parade. The overall and unified will give us a shocking film
济南宣传单页印刷
设计的虚实与留白?
Is the design empty or empty?
虚实与留白在宣传单页版式中,有着重要的意义,它对于我们宣传单页的品格起着决定的作用,在很多宣传单页里,我们看到,为了在有限的版式里放进无限多的内容,使得整个版式不透气,感觉就是信息的堆积,文字的拼贴,不仅降低了宣传单页的品格,而且也降低了阅读的兴趣,从而,失去了宣传单页宣传的本意,由此可见,舍去一些版面,得到的是目的,留白不仅使我们的版式有张有弛,从容,同时,也使我们的信息得到有效的传播,还提高了宣传单页的品格。
In the layout of the leaflet, false and blank are of great significance. They play a decisive role in the character of our leaflet. In many leaflets, we can see that in order to put unlimited content in the limited format, the whole format is airtight. The sense is the accumulation of information. The collage of words not only reduces the character of the leaflet, but also reduces the interest in reading, We have lost the original intention of the leaflet propaganda. It can be seen from this that the purpose is to get rid of some pages. The blank space not only makes our format relaxed and relaxed, but also makes our information effectively spread, and also improves the character of the leaflet.
宣传单页印刷设计的点、线、面?
What is the point, line and surface of leaflet printing design?
点、线、面是版式结构重要抽象元素,一个有趣的版面,只有将点、线、面有机的整合在一起,才能实现,“面”是我们版式中不可或缺的元素,它决定了版式的整体;“线”是版式设计中的桥梁,它决定了版式的框架;“点”是版式设计中的精灵,它给版式带来了活力,一个优良而具有品格的版式设计都离不开点、线、面的巧妙结合。
Point, line and plane are important abstract elements of layout structure. An interesting layout can only be realized by organically integrating point, line and plane. "Plane" is an indispensable element in our layout, which determines the overall layout; "Line" is the bridge in layout design, which determines the framework of layout; "Dot" is the spirit of layout design, which brings vitality to the layout. A good and high-quality layout design cannot be separated from the ingenious combination of dots, lines and faces.
宣传单页设计在各行各业的应用相当广泛,展览会,企业介绍,产品推广,画家介绍,市场营销等等,宣传单页的品格决定了设计的成败,要把一本宣传单页做出品格和特色并非一件易事,在设计中要从宣传单页版式结构、宣传单页色调、宣传单页设计独特性三个方面着手。以上内容希望给您帮助,关注网站https://www.sdhzyw.com
The leaflet design is widely used in all walks of life. Exhibition, enterprise introduction, product promotion, artist introduction, marketing and so on. The quality of the leaflet determines the success or failure of the design. It is not easy to make the character and characteristics of a leaflet. In the design, we should start from three aspects: the layout structure of the leaflet, the tone of the leaflet, and the uniqueness of the leaflet design. I hope to help you with the above content, and pay attention to the website https://www.sdhzyw.com !

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