宣传彩页是很多企业都会进行的印刷,那么宣传彩页印刷有什么特点呢,下面东营印刷的小编来告诉大家。
Promotional color pages are printed by many enterprises. What are the characteristics of promotional color page printing? Let's tell you about the small series of Dongying printing.
1、针对性
1. Pertinence
从这看来象这种内容繁多的广告刊登在其它的媒介物上.不易达到全、详实的效果和定向宣传的目的。宣传彩页却是以一个完整的宣传形式.针对销售季节或流行期,针对有关企业和人员,针对展销会、洽谈会,针对购买货物的消费者进行邮寄、分发、赠送.以扩大企业、商品的知名度.推售产品和加强购买者对商品了解.强化了广告的效用。
From this point of view, it is not easy to achieve comprehensive and detailed effects and targeted publicity when advertisements with a wide range of contents are published on other media. The color pages are a complete form of publicity. They are mailed, distributed and presented to relevant enterprises and personnel, trade fairs and fairs, and consumers who buy goods, aiming at the sales season or popular period, so as to expand the popularity of enterprises and goods, promote products and enhance buyers' understanding of goods, and strengthen the effectiveness of advertising.
2、独立性
2. Independence
宣传彩页自成一体.无需借助于其它媒体.不受其它媒体的宣传环境、公众特点、信息安排、版面、印刷、纸张等各种限制.又称之为“非媒介性广告”。而样本和说明书是小册子null;有封面和内页。象书籍装帧一样.既有封面的完整.又有内容的完整。宣传彩页的纸张、开本、印刷、邮寄和赠送对象等都具有独立性。正因为宣传彩页具有针对性强和独立的特点.因此要充分让它为商品广告宣传服务,应当从构思到形象表现、从开本到印刷、纸张都提出高要求,让消费者爱不释手。就象我们得到一张精美的卡片或一本精美的书籍要妥善收藏.而不会随手扔掉一样。精美的宣传彩页,同样会被长期保存.起到长久的作用。
The publicity color pages are self-contained. They do not need the help of other media. They are not limited by the publicity environment, public characteristics, information arrangement, layout, printing, paper and other restrictions of other media. They are also called "non media advertising". The samples and instructions are brochures; There are cover and inside pages. Like book binding, it has both the integrity of the cover and the integrity of the content. The paper, format, printing, mailing and gift objects of the publicity color pages are independent. It is precisely because the publicity color page has the characteristics of strong pertinence and independence. Therefore, to make it fully serve the commodity advertising, we should put forward high requirements from conception to image expression, from format to printing and paper, so that consumers can't put it down. Just as we get a beautiful card or a beautiful book to collect properly without throwing it away. Exquisite propaganda color pages will also be preserved for a long time and play a long-term role.
A.纸张宣传彩页根据不同形式和用途选择不一样的纸张,一般用铜版纸、卡纸、玻璃卡等。
A. Paper publicity color pages choose different paper according to different forms and uses, generally coated paper, cardboard, glass card, etc.
B.开本宣传彩页的开本,有32开、24开、16开、8开等,还有采用长条开本和经折叠后形成新的形式。开本大的用于张贴,开本小的利于邮寄,携带。
B. There are 32, 24, 16 and 8 folios of color pages, as well as strip folios and new forms after folding. Large format is used for posting, while small format is convenient for mailing and carrying.
C.折叠折叠方法主要采用“平行折”和“垂直折”两种,并由此能折出多种形式。样本运用“垂直折”,而单页的宣传彩页片则两种都可采用。“平行折”即每一次折叠都以平行的方向去折,如一张六个页数的折纸,将一张纸分为三份,左右两边在一面向内折入,称之为“折荷包”,左边向内折、右边向反面折,则称为“折风琴”,六_页以上的风琴式折法,称为“反复折”也是一种常见的折法
C. The folding method mainly adopts "parallel folding" and "vertical folding", which can be folded into many forms. The sample uses "vertical folding", while the single page publicity color page film can be used in both. "Parallel folding" means that each folding is folded in a parallel direction. For example, if a piece of origami with six pages is divided into three parts, the left and right sides are folded inward on one side, which is called "Folding Purse". If the left side is folded inward and the right side is folded backwards, it is called "folding organ"_ The organ folding method above the page is called "repeated folding", which is also a common folding method
3、整体性
3. Integrity
在确定了的新颖别致、美观、实用的开本和折叠方式的基础上,宣传彩页封面(包括封底)要抓住商品的特点,运用逼真的摄影或其它形式和牌名、商标、及企业名称、联系地址等,以定位的方式、艺术的表现.吸引消费者;而内页的设计要详细地反应商品方面的内容,并且做到图文并存。封面形象需色彩强烈而显目;内页色彩相对柔和便于阅读。对于复杂的图文.要求讲究排列的秩序性.并突出注重的点。封面、内心要造成形式、内容的连贯性和整体性.统一风格气氛.围绕一个主题。
On the basis of determining the novel, chic, beautiful and practical format and folding mode of the publicity, the cover (including the back cover) of the color page should grasp the characteristics of the commodity, and use realistic photography or other forms, brand name, trademark, enterprise name and contact address to attract consumers in the way of positioning and artistic expression; The design of the inner page should reflect the content of goods in detail, and achieve the coexistence of graphics and text. The cover image needs strong and conspicuous color; The color of the inner page is relatively soft and easy to read. Pay attention to the order of pictures and texts, and pay attention to the order of pictures and texts. The cover and heart should create the consistency and integrity of form and content, unify the style and atmosphere, and focus on one theme.
这几个都是我们在彩页印刷的时候会体会到的几个特点。
These are the characteristics we will experience when printing color pages.
The wonderful contents of this article are provided by Jinan color design and printing. There are many wonderful contents on this website. You can click to enter more contents: https://www.sdhzyw.com/ We have special customer service to answer your questions