Four secrets of book and magazine printing design in Jinan printing factory

1、封面设计明确的定位:

1. Clear positioning of cover design:

要考虑的是定位问题,定位准,才能赢得市场,但我们平时所说的定位,往往指内容定位、定位、目标读者定位,而忽略了封面的定位,诚然,封面是为内容服务的,它需要紧紧和内容相契合,但是,封面设计自身也应有明确的定位,刊物内容和封面设计定位,两者并驾齐驱为走向市场注入了强大的力量.

The first thing to consider is positioning. Accurate positioning can win the market. However, what we usually say positioning often refers to content positioning, price positioning and target reader positioning, while ignoring the positioning of the cover. It is true that the cover serves the content and needs to be closely consistent with the content. However, the cover design itself should also have a clear positioning, including the positioning of publication content and cover design, The two go hand in hand and inject a strong force into the market

2、封面设计独特的审美价值:

2. Unique aesthetic value of cover design:

《家庭》杂志一度曾根据部分读者建议,将封面由单幅美人照换上男女二人照或"家庭照",结果销量明显下降,不得不恢复原有的封面风格,如果读者仅为了欣赏美女,远不如去买大型挂历、画页、人体写真集,读者喜欢书刊杂志封面上的美女图,因为其已是注入了设计意识的艺术品,已负载新的文化内涵,给人以新的视觉愉悦和美的享受,但国内一些书刊杂志封面设计水平不高,刊登的人物照缺乏设计,甚有低级、庸俗化的倾向,这是招致读者反感的主要原因.

At one time, according to the suggestions of some readers, family magazine changed the cover from a single picture of beauty to a picture of two men and women or "family picture". As a result, the sales volume decreased significantly and had to restore the original cover style. If readers only want to appreciate beauty, they might as well buy large wall calendars, picture pages and human body photo albums. Readers like the pictures of beauty on the cover of books, magazines and magazines, Because it is already a work of art infused with design consciousness, it has loaded new cultural connotation and gives people new visual pleasure and beautiful enjoyment. However, the design level of the cover of some domestic books, periodicals and magazines is not high, the published figure photos are lack of design, and even have the tendency of low-grade and vulgar, which is the main reason for the disgust of readers

3、封面设计体现文化特征:

3. The cover design reflects the characteristics of advanced culture:

书刊杂志是特殊的文化产品,影响着人们的意识形态领域,其封面设计同样有传播文化、引人向上的作用,办刊人的思想、审美趣味往往通过封面设计体现出来,对于大众审美,负有向上的引导责任,封面设计一定要有丰富的文化内涵,体现高尚的审美趣味,追求深刻的思想蕴含和人性,实现思想性、艺术性和观赏性的统一,给予受众以美感与激情、力量与信念,成为陶冶读者精神情操,提高读者审美水平和文化品位的园地.

Books, periodicals and magazines are special cultural products that affect people's ideological field. Their cover design also plays a role in disseminating advanced culture and guiding people upward. The thought and aesthetic interest of the publisher are often reflected through the cover design. They have an upward guiding responsibility for the public's aesthetics. The cover design must have rich cultural connotation and reflect noble aesthetic interest, Pursue profound ideological implication and human nature, realize the unity of ideology, artistry and appreciation, give the audience beauty and passion, strength and faith, and become a garden for cultivating readers' spiritual sentiment and improving readers' aesthetic level and cultural taste

4、需考虑战略:

4. Brand strategy to be considered:

传统的书刊杂志名位于书刊杂志封面上方、下方、左侧、右侧均有,而现代的书刊杂志名大多位于刊物的上方,这是由书刊杂志的终端陈列方式所决定的,因为不管是悬挂式还是平摆式,一般书店、报刊零售亭摆放刊物都是多份重叠,只露出书刊杂志的上方,因为你无法保证经销商永远把你的刊物放在首层,如刊名设计在其他位置,就不易被读者目光触及甚根本看不到.

The traditional titles of books, periodicals and magazines are located above, below, on the left and on the right of the cover of books, periodicals and magazines, while most of the modern titles of books, periodicals and magazines are located above the publications, which is determined by the terminal display mode of books, periodicals and magazines, because whether it is hanging or flat, the publications placed in general bookstores and newspaper retail kiosks are overlapped, only exposing the top of books, periodicals and magazines, Because you can't guarantee that the dealer will always put your publication on the first floor. If the title is designed in other positions, it will not be easily touched or even invisible by readers

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